Asher was making a name for himself for a while with a dumb little song called "I Love College" (see below). One of those viral campaign things followed and he got a big record deal and got a couple of guest to stop by, including Cee-Lo Green and Busta Rhymes. He made a big splash at the SxSW festival and got hyped by the important people to get hyped by. And like many things that get hyped by the hype-important people... it kinda sucks.
Asher was being positioned as the next Eminem, a wordy white rapper, in the absence of Eminem. His vocals even sound like Eminem. He addresses this topic specifically in "As I Em", where he almost apologizes and admits Slim Shady as his biggest love and influence. The problem with this positioning is that a.) Eminem actually has a new album now. and b.) While Asher is wordy and maybe his rhymes have some uniqueness, he's really just rapping about stupid mundane shit.
Playing MarioKart, screwing moms, being a lazy stoner, Sour Patch Kids. Maybe I'm spoiled on smart intellectual/emotionally-stirring hip-hop- but I found Asher more than a little boring. (2/5 stars)
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